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In Town, Slow Down campaign launched

Published Tuesday, 07 February 2017

driver stopped by police officer

Today sees the launch of a road safety campaign to reduce the number of pedestrians and cyclists injured due to fast driving.

The Scottish Government’s campaign aims to make drivers more aware of the consequences of driving too fast in built up areas where the majority of these accidents happen.

Every nine minutes, someone is stopped for speeding in Scotland. Latest figures show there has been an increase in the number of vulnerable road users being killed or seriously injured in Scotland, with recent statistics showing that 96% of these accidents happened in built-up areas.

The research also reveals that you are seven times as likely to kill a pedestrian if you hit them at 30mph rather than 20, highlighting just how important it is to drive at an appropriate speed for the  environment and conditions.

The Scottish Government and Road Safety Scotland (part of Transport Scotland) campaign is aimed at all drivers in Scotland who regularly undertake journeys in built-up areas.

The campaign clearly communicates and reinforces the importance of driving at an appropriate speed in our towns and cities. For more information please go to