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Childline launching new Understand Me campaign to challenge discrimination

Published Wednesday, 21 March 2018

Childline fears young people targeted by race and faith based bullying are suffering in silence.

Childline is encouraging young people to speak out against discrimination as figures reveal the 24/7 service delivered almost 2,700 counselling sessions in the UK about race and faith based bullying in the last three years.

Today Childline is launching the new Understand Me campaign amid fears children are suffering in silence from physical bullying, verbal abuse, cyberbullying and racist name calling because of the colour of their skin, religious beliefs or their accent.

It comes as Freedom of Information figures obtained by the NSPCC from Police Scotland revealed 444 hate crimes with a racial, religious or faith-based element in 2016/17.

The campaign, which includes a film 'Think you Understand Me?' challenges xenophobia and prejudice, empowering young people to speak out about racial bullying and discrimination and seek help should they need it. Spikes in Childline counselling sessions about racial and faith based bullying have sometimes followed terror attacks, with the number rising by over a third following the Westminster attack in March 2017, compared to the previous month.

Some young people contacting Childline said the abuse and negative stereotyping was so cruel they had self-harmed or the bullying inside and outside of school made them feel isolated and withdrawn from society. Others said they no longer wanted to go to school because they were worried about the abuse they would face.

An 11 year old girl said "Everyone at school hates me, they call me names like 'paki' and say that I'm a terrorist. They bully me because of the way that I dress. I don't want to wear my headscarf to school any more because it makes me stand out, but I could never tell my parents that. I just want to make friends at school and for people to  like me, but it's really hard when I feel like an outsider".

NSPCC CEO Peter Wanless said: "It's heartbreaking to think that some children are targeted by bullies because of their race, culture or nationality. Racist jokes and negative stereotyping can be hurtful and can leave young people feeling isolated or ashamed of who they are and who they are from.

"Our Understand Me campaign aims to reach out to all children who are experiencing racial or faith based bullying and make sure they know that they are not alone. No child should suffer in silence and anyone being targeted must be supported to tell someone and ask for help."

Dame Esther Rantzen, President of Childline, said: "Bullying of any kind is vile, but targeting someone because of the colour of their skin, religious beliefs or their accent is simply unacceptable. Children are taking on board prejudices around race and religion in society and trading them as playground insults, with extremely harmful results.

"Young people should be encouraged to be proud of who they are. Racial bullying can be hard to cope with but young people need to know they don't have to carry this burden alone. Childline is here for all young people and talking to someone might help them find a way to deal with the situation."

Any child worried about bullying can call Childline on 0800 11 11.

Any adult who is worried about a child can call the NSPCC Helpline on 0800 800 5000.



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