Communications Digital Officer (Team Leader)
Service: Communications and Strategy
Grade scale: Grade 3 level 8
Reports to: Communications Manager
Purpose of the job
To provide professional information and guidance on all Communications matters and platforms, complying with Council Policies and Strategic Objectives whilst protecting the council’s reputation at all times.
Key tasks and responsibilities
Coordinate the progression of customer requests including advising on spend management, scheduling the allocation of work, specifically in the area of digital communications and platforms.
Review and monitor the progress and completion of customers’ requests, specifically in the area of communications for Websites, Social media and bulk digital communications.
Contribute to policy development/service planning, specifically in the area of digital formats and emerging technologies.
Advise, support and direct council digital content creators, specifically, also required to liaise with other communications team leaders on a frequent basis and report to senior managers on progress.
Develop and agree strategies to maximise the capability and capacity of the service in areas of digital content such as websites and social media, specifically advising on formats, emerging technologies and processes.
Person specification
|
Criteria |
Essential |
Desirable |
|---|---|---|
|
Education, qualification and training |
National level 5 Qualification in English or equivalent Must be able to demonstrate experience or understanding of communication and strategy function, and a content and development role. |
Hold communications qualification or demonstrate equivalent experience related to the role. |
|
Skills, knowledge and experience |
Demonstrate strong analytical skills. Highly proficient in the use of Microsoft Office applications, including Word, Excel, and Outlook, with the ability to produce high-quality documents, manage data effectively, and communicate professionally. Demonstrate strong written and verbal communication skills, including the ability to present ideas clearly and persuasively. Ability to prioritise workload, deliver results against agreed timescales and achieve often tight deadlines. Demonstrate appropriate skills to access and deploy all communications platforms and processes. Actively engages in continuous digital development activities, networking and presenting ideas for efficiencies or improvement in service delivery via digital methods. Self-motivated and able to work to a high standard with minimal supervision. |
Demonstrate experience of digital monitoring and platforms for public sector organisation. Demonstrate experience contributing as part of a team and / or complex projects. Proven ability to engage effectively with managers, partners, and key stakeholders. |
|
Personal qualities |
Reliable, enthusiastic and committed. Personal resilience and flexible attitude, able to manage own wellbeing. Demonstrates the ability to work effectively in complex or challenging environments with minimal direction, using own initiative to develop professional knowledge, skills and competence.
Inclusive and supportive team player. Positive and proactive approach to work Self-motivated, with the ability to work unsupervised |
|
|
Other |
To demonstrate behaviours consistent with honesty and openness: treating people consistently, fairly and with respect Contributes to the development of accessibility within systems to deliver, inform, monitor and evaluate the impact of services to meet equality and diversity requirements. |
|
Safer recruitment checks
As part of our approach to good practice and safer recruitment we carry out a number of pre-employment checks
- Asylum and Immigration right to work in the UK.
- Reference check: external candidates require 2 references, one of which must be from present or most recent employer; Internal candidates require 1 reference from current line manager.
- Candidate Disclosure Scotland check, where applicable.
Behaviour framework
The council’s behaviour framework is a set of core behaviours that defines how employees approach work to enable the delivery of key tasks for the role. The expected behaviours for this role are:
Efficient
- Use initiative and drive to improve and develop systems and processes to increase efficiency achieving better outcomes in service delivery.
- Suggests ways to improve how others organise their own work.
- As a manager or professional/expert you actively seek solutions to deliver improvements and involves others in the development of solutions and improvements.
- Agrees SMART objectives for both team and individual employees reviewing progress to achieve successful outcomes.
- Manage budgets with no overspends and applying the council’s financial policies and procedures.
- Ensures sustainability and environmental awareness practices are being implemented and that they inform the development of new projects/initiatives.
Flexible
- Anticipates and responds flexibly to changing priorities and modifies practice to meet changing environment.
- Identifies and implements new ways of working.
- Supports individuals and team at times of both organisational and personal change making appropriate adjustments to accommodate individual needs where required.
- Expresses a positive approach to change and promotes the benefits of change to team and colleagues.
- Actively listens to customer feedback and takes action to improve customer experience.
Performing
- Use professional expertise and knowledge to ensure the council is leading best practice to improve outcomes.
- Ensure that the council is meeting it’s legislative and statutory requirements by keeping abreast of new initiatives and legislation.
- Evaluates and reviews the impact of service improvements from the customers perspective.
- Identifies trends and creates solutions.
- Ensuring that health and safety practices, policies and procedures are applied keeping employees and customers safe and minimising workplace accidents and injuries.
- Implements the council’s maximising attendance policy and procedure ensuring action is taken and recorded on people connect.
- Considers risk in the context of service development and delivery.
Working with others
- Promotes a positive team environment with good morale.
- Works with other teams and colleagues internally and externally, developing relationships and sharing knowledge, ideas and expertise to achieve outcomes.
- Provide objective and constructive advice and support if tensions arise.
- Shares knowledge with internal and external colleagues to achieve common objectives.
- Giving praise and recognition for good work.
- Use professional identity and expert knowledge to work across disciplines breaking down professional barriers to improve outcomes for individuals and communities.
- Encourages colleagues to consider different perspectives in their work.
- Adapts communication to encourage desired behaviour.
Leading
- Understands what needs to be achieved and ensures that this is communicated to team members.
- Expresses positive expectations of others to support their development.
- Recognise individual and team achievements thanking and praising others.
- Maintain a positive approach and motivate team when things go wrong, or demands are high.
- You identify talent and provide opportunities for those individuals who wish to progress or learn new skills.
- Takes responsibility for personal and team development needs taking account of learning styles and available learning/training methods of delivery.
- Uses professional judgement/expert knowledge to make informed decisions.